I have decided that I need assistance in promoting my business. What factors are most important in selecting a public relations firm?
It's important to find a PR firm that knows your industry. Just like mechanics that specialize in domestics and imports, PR firms that try to be all things to all people will not be focused enough to represent your company in the in-depth manner you need. Either that or the learning curve will drain your budget and test your patience.
Tom Mesereau, Principal, Mesereau Public Relations, Parker, CO
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