Dictionary Home »
Business » opinion leader
opinion leader business definition
A respected and influential person whose views are sought by others. An opinion leader can have a major impact on policy or the commercial success of a product.
How do I go about getting a well-known person to promote my product? Do you have any idea how much it would cost?
Finding an opinion leader is a lot like job hunting. Use your networking skills to uncover opportunities and relationships that you did not know were out there. If six degrees of separation connect everybody in the world, how many connect you and a potential spokesperson? The cost to hire someone to promote your product varies from nothing to millions of dollars.
Tom Mesereau, Principal, Mesereau Public Relations, Parker, CO