marketing plan business definition

I own a small business and don't know squat about marketing. Where can I locate a person or firm that might help me develop a marketing plan? Would this be expensive?

I recommend looking for marketing services through reputable online networking websites, such as LinkedIn. This professional network provides profiles of marketing professionals in a wide variety of disciplines along with personal recommendations for the providers (plus it's free to join and use). Also, don't underestimate the importance of contacting other businesses in your area to see if they have successfully engaged similar services.

Prices for marketing consulting services vary widely depending on the scope of the work being done. Be sure you obtain a detailed proposal and budget before contracting with anyone. The proposal should clearly state what services are being offered, the exact deliverables that will be provided, and how the effectiveness of the marketing plan is going to be measured to ensure a good return on your investment.

E. Mace Lewis, Vice President, Business Development, QD Healthcare Group, Greenwich, CT